IP for Startups and Entrepreneurs. Part 2: Trademarks and Branding

Trademarks and Branding Applying for a trademark registration with the U.S. Patent and Trademark Office is often overlooked by entrepreneurs and startups.  Protecting your business’s name and logo through federal trademark registration provides numerous benefits to you, such as

Sarah Palin vs. USPTO

Last Friday the “mainstream media”, blogs and intellectual property attorneys were all a-twitter over Sarah Palin’s latest move: applying for trademark registrations for the names “Sarah Palin” and “Bristol Palin.”  No, really. The CNN article