Michael Zussman Named to SuperLawyers 2013 Rising Stars List

Michael J. Zussman, Esq. has been selected to the 2013 Super Lawyers Rising Stars list for Metro New York. Each year, no more than 2.5 percent of the lawyers in the state are selected by the research team at Super Lawyers to receive this honor. Super Lawyers, a Thomson Reuters busines

IP for Startups and Entrepreneurs. Part 2: Trademarks and Branding

Trademarks and Branding Applying for a trademark registration with the U.S. Patent and Trademark Office is often overlooked by entrepreneurs and startups.  Protecting your business’s name and logo through federal trademark registration provides numerous benefits to you, such as

Spelling Mistakes Can Be Expensive

An article by the BBC reports that spelling mistakes can cost businesses “millions” in lost online sales.  In this day and age of short attention spans and over-stimulation on the internet, companies have only a few seconds to catch a potential customer’s eye and clo

Admitted to SDNY and EDNY

On a personal and professional note, I would like to announce that I was admitted today to the United States District Courts of the Southern and Eastern Districts of New York. As a member of the Federal bar, I will be able to expand my practice areas, and more easily practice intellec